Effective exhibition collateral design can mean the difference between being forgotten or making a lasting impression that encourages action.
Before, during, or after the show’s over, an engaging set of exhibition collateral can go a long way to attract high registration numbers, engage in more meaningful conversations on the stand, or provide a lasting reminder long after the show has ended.
You may have considered an email campaign in the run-up to the show, or perhaps a brochure, leaflet or booklet for visitors to take with them. At Parker Design we can help with all that and much more.
Have you considered a fold-out poster to explain your processes? It’s a playful format that encourages interaction, cementing your brand in your target audience’s minds. How about an in-stand digital content hub that allows delegates to tailor the exhibition materials they want to take away with them, while allowing you to keep their contact details for future conversations? A web banner teaser campaign can also allow you to enter your target customer’s imagination in subtle yet effective ways.