A nationwide conference roadshow to present Sage’s iXBRL compliant software required a practical and clean conference folder design.
Initiated by changes to the legislation regarding filing of online accounts, Sage developed a range of iXBRL compliant software.
To demonstrate the software to their audience, they asked us to organise and manage a city conferences roadshow throughout the UK. Part of the project required a conference folder design to inform attendees of the agenda, provide profiles of the speakers and promote the Sage iXBRL brand.
Working closely within the Sage brand, we developed a conference folder with a useful double pocket on the inside.
The simple design on the cover helps highlight the product name, hinting at its digital nature.
One side to hold the conference literature, and the other side delegates could use for their own information. The left-hand pocket also contained slits for business cards.
Two loose-leaf sheets were collated into the folder – one detailing descriptions of the speakers, the other listing the agenda for the day. Designing and trimming the two inserts to different heights, we created a staggered format allowing both inserts to sit comfortably within one pocket of the folder, allowing readers to see the information they needed quickly.
Have a look at other examples of effective collateral design.