Successful catalogue production that relies on a combination of great layout, great photography and clearly set out product information.
Parker Design have looked after the catalogue production for Trodat (previously known as Dormy) for a number of years.
Trodat sell a huge array of office stamps and marking products in all shapes and sizes, each one tailored for a slightly different application. Although the core range doesn’t vary too much each year, perhaps a few minor tweaks and improvements, Trodat are constantly adding new innovative products to the line up. That’s why the catalogue production is refreshed and updated annually so their customers can see exactly what’s on offer.
The catalogue production starts with the cover. We took one of the biggest-selling products, and photographed it at a jaunty angle on a contrasting background. A clever crop perfectly complements the bold, well branded and really striking cover.
Catalogue production is more than creating an enticing cover. It’s about being able to understand, manage and process information. The product pages inside the catalogue contain a huge amount of data. Photos of all the stamps, sample impressions and sizing information, colour options, product codes, RRPs, and more. There is a lot of information to fit on just one page. To make it as simple as possible, we designed clean, crisp layouts, with well ordered data, easy to follow tables and professional photography. All essential elements to produce a catalogue that not only looks good, but is a valuable, easy-to-use reference tool for Trodat’s customers.
