Successful catalogue production that relies on a combination of effective layout, great photography and clearly set out product information.
Background
Parker Design have been helping Trodat (previously known as Dormy) with catalogue production for several years.
Trodat sell a huge array of office stamps and marking products in all shapes and sizes, each one tailored for a slightly different application. Although the core range doesn’t vary too much each year, perhaps a few minor tweaks and improvements, Trodat are constantly adding new innovative products to the line up.
Challenge
It was time for the annual refresh and update of our client’s catalogue.
Solution
The catalogue design starts with the cover: we took one of the biggest-selling products, and photographed it at a jaunty angle on a contrasting background. A clever crop perfectly complements the bold, well branded and striking cover.
Have a look at other examples of
effective catalogue design.
An effective catalogue can’t rely exclusively on an enticing cover, it’s about being able to understand, manage and process information page after page – photos of all the stamps, sample impressions and sizing information, colour options, product codes, RRPs, and more; there is a lot of information to fit on just one page. So to make it as simple as possible, we designed clean, crisp layouts, with well ordered data, easy to follow tables and professional photography – all essential elements to produce a catalogue that not only looks good, but is a valuable, easy-to-use reference tool for Trodat’s customers.
