As a family-run business of over 120 years success, the lives and welfare of the employees of the Cheshire-based bakery are extremely important to the management team and board of directors. Family values are evident throughout the company, from the choice of products through to the extensive charity work they undertake. As such, the management team has been producing a company newsletter biannually for 10 years.
Engaging with employees regularly through the company newsletter design not only gives management a clear channel to communicate important business direction and progress, it also allows them to maintain and promote their cherished family values with employee news such as weddings, births and achievements. Parker Design are extremely proud to have been producing the company newsletter design, print and fulfilment since the very beginning.
The Roberts Bakery company newsletter also provides a central publication bringing together different areas of the business, and with significant acquisitions and mergers in the last couple of years, it is vital now more than ever, that the newsletter design performs its role of reinforcing the family feel it has had from the beginning.
For this reason we recently carried out an analysis of the staff publication, working closely with the management team, to establish which areas of the magazine were working, which needed refreshing or a different approach, and where we could add value for the employees reading the newsletter.
As part of the review we developed a fresh new design for the company newsletter, taking into account recent developments in the brand scheme, particularly in terms of colour. We designed a new magazine-style layout giving the whole piece a much more contemporary, vibrant look, providing the space for us to be highly creative with the spreads. The resulting newsletter is captivating and engaging, and has created a real buzz amongst both the employees and management at Roberts Bakery.
“Parker Design Consultants have helped us to update and harmonise our brand image through the redesign of our packaging and promotional items. They listened carefully to our design brief and, taking account of both our sales and production requirements, produced innovative, creative, and feasible ideas.”