Macro-style photography that focuses on product and a streamlined design and corporate web development help present Technoprint as a niche industry leader.
Background
Technoprint is the largest independent supplier of healthcare leaflets in the UK. Government guidelines for this industry are very specific regarding the amount of information that must be included in medicine leaflets, as well as how that information should be presented.
Challenge
Our client needed our help with the redesign, development and implementation of a website that would showcase their expertise in patient information leaflets.
Solution
A corporate web development that reflects Technoprint’s expertise and the company’s commitment to producing materials with clear and easily available information.
Our solution maximises the use of macro-style photography, focusing on the product and hinting at the vast amount of vital information included in the limited space available in medicine leaflets.
We adopted a very clean approach. A limited colour palette allows visitors to focus on the information. The typography style also contributes to the sense of clarity and legibility our client is trying to communicate: lots of important information that has to work at a small scale. The new website has an overall uncluttered, clinical feel, which helps carry the message of our client’s expertise in Healthcare.
Positioning the logo in the top centre of the website’s homepage – a departure from traditional website design conventions – also contributes to the idea of zoning in on important information, while the modern reveal menu helps maintain the clean look of the website.
The WordPress Content Management System (CMS) allows our client to amend the website themselves quickly and easily. Adhering to the latest code standards, the website was built using HTML5, css, php and jQuery. The design features a large image carousel on the homepage as a main point of interest for their more popular products, with further information below.
The footer makes use of some of WordPress’ built-in functions, which we then customised for Technoprint: the functionality allows timely updates with the most relevant news content organised by topic, giving our client flexibility in showcasing the more important news to their customers.
