To celebrate the opening of their impressive new R&D facility at Alderley Park, AstraZeneca asked us to design and print their new cancer research building launch brochure.
Background
The magnificent building comprising cancer research laboratories, office space and informal breakout areas is all linked by a stunning three-storey open plan glass atrium.
Challenge
A building of such prestige and importance required an equally impressive design and print programme. To fully capture the grandeur we spent several days photographing key areas throughout the building, from the imposing reception area to the awe-inspiring light and airy atrium, through to the state-of-the-art cancer research laboratories.
The striking photography took centre stage in the brochure design, featuring prominently in the layout design of each spread. Subtle, elegant typography wrapped around the images telling the story and completing the look.
To give the design and print an extra special touch, we printed the brochure with a metallic blue ink throughout and included a fold out section at the back featuring illustrated floor plans of the fabulous building.
