A vibrant and engaging employee communications video that highlights the benefits of technology to improve internal communication, efficiency and teamwork.

Challenge

As part of their digital transformation, and in line with our client’s efforts to bring their global business together by improving efficiency and encouraging collaboration, our brief was to produce an engaging employee communications video to raise awareness of their initiative to implement Cisco WebEx. This video conferencing technology would contribute to more effective company communications and to our client’s “Better Together” vision. The video’s aim was to maximise employee engagement and encourage quick adoption of the new tool.

Solution

In collaboration with their agency, we produced an engaging video that kicks off with the company’s CEO addressing his team in a friendly and approachable manner. The executive shares his vision to modernise how they communicate and collaborate, both internally and with clients.

Our client’s research had revealed that over 50% of employees work remotely or on the move; over 90% of consultants use a mobile device for work, and that seamless connectivity and document availability across devices is a must, wherever they are in the world.

We storyboarded content ideas, organised the script, the shooting and the editing. We sifted through hours of footage and condensed them into a 3-minute motivational and snappy employee communications video that oozes energy without distracting from the main message.

Employees all over the world got involved in the production of the video, living the company’s “one global team” ethos even before the employee communications video was shared company-wide.

Real and stock footage of the different global locations add context and vibrant energy to footage of employees interacting with each other thanks to WebEx. Some of the footage was filmed by staff on their mobile phones, contributing to the message of togetherness and friendly, approachable teams.

The employee communications video includes captions with the research findings that informed our client’s decision to implement WebEx as a communications tool. It also includes quotes from employees sharing their personal experience with WebEx, including that 90% of users would recommend it to a colleague. The video leads by example: it acts as a conversation between leaders and employees, and amongst colleagues.

The video helped bring employees closer together, who were eager to adopt the new technology and support its roll-out straight away. Our client was so happy with the result that we are already working on two more films: another employee communications video and a video animation.