An exciting employee guide far removed from the norm.
BrightHR likes to do things differently. They believe that fun and creating positive disruption are major contributors to employee and company success. Firm believers in allowing everyone to be themselves, they encourage their teams and customers to make their brand and product their own.
BrightHR asked us to design an employee guide far removed from the norm. The document would be used to inform internal employees of plans around the launch of the company’s new brand and product.
We came up with a design that presented the information in one of the most visually engaging and fun ways: a graphic story.
“Emma’s Day” tells the story of the day of the launch from the point of view of our client’s identified persona – the ideal HR professional.
Following Emma’s journey, we see a demonstration of how the new brand should appeal to the client’s target audience and examples of how employees should interact with exhibition attendees.
The design helps our client present the information to its internal team member in a relaxed and motivating way, generating enthusiasm for the new brand and ensuring engagement is consistent and strategic.
The employee guide also outlines each area of the brand launch, from external advertising to appropriate employee attire, by getting employees interested in Emma’s journey. The design approach doesn’t disappoint, as it delivers maximum engagement and fun from the first vignette.
“We were planning for a big launch of our new brand BrightHR, and I wanted a way to present our plan in a fun and informative way to the rest of the business. I was keen for it to not look corporate, dull and grey so it was great working with Mark and the guys at Parker Design to illustrate our plans in a comic format.
It worked really well internally and helped people visualise what the event would look like and what activity we were doing around the day to target Emma.”
Head of Brand Communications, BrightHR