Flash design

We produced a series of over 120 simple but realistic information films to explain our client’s technology and terminology.

Designing Flash presentations, product demonstrations and interactive apps requires an ability to visualise how the design will change and evolve over time, or as a result of user interaction. At Parker Design we often storyboard our Flash projects in the design stage as this helps us explore multiple creative routes, and also communicate to the client exactly what they can expect from the finished work.

We produced a series of over 120 short information films for DRL explaining the terminology and technology of a range of white goods. A simple, but realistic, Flash design style was chosen and animation was used, over live video, as this allowed us to focus on particular features or cut-away areas of a product to get the message across more easily.

The series of animations were grouped under the ‘Ask Alison’ title and were designed with a clean, simple layout that would allow them to fit seamlessly into any website design. The head and shoulders of Alison were added to a left hand column containing information on the subject on the film. A voice over was recorded and the Alison character was loosely lip-synced to it. The finished motion graphics and accompanying voice over were incorporated into the clients websites to help potential customers make informed decisions when purchasing.

This Flash design was created to explain the hand wash programme on a washing machine. Simple illustrations of the machine dial, hand wash symbol and loading door with full drum were used. The drum, with revolving clothes and sloshing water, was animated to add movement and interest.