Tru

Food packaging design

To launch Tru’s new popcorn and quinoa snacks, we designed a vibrant food packaging design to sell its health benefits and make the product jump off the shelf.

Background

Tru, an innovative foods company, approached us to help them develop the identity for a new healthy snack. Identifying a gap in the market, our client wanted to introduce the UK’s first popcorn and quinoa snack bar. Though healthy snack options are widely available, the great taste, wholesome ingredients and gluten-free designation made this product a unique and attractive offering to health-conscious consumers.

Challenge

With a new product and little brand recognition, our client needed a food packaging design that would stand out on retail shelves and immediately advertise it as a wholesome and delicious alternative to sugary snacks.

Solution

Before work on the packaging could begin, our client needed a memorable brand identity. The name Tru had already been decided on because it encompassed both the wholesomeness of the ingredients and the client’s desire to share the “truth” about popcorn and quinoa snacks being both healthy and delicious.

Following an in-depth brief with the client, we created a range of colourful logo options, including one version that included the product name in a colourful speaking bubble. This was ultimately the logo design selected, as it perfectly summed up the brand’s desire to engage in a healthy dialogue with customers.

To complement the four flavour varieties available – raspberry, apple, blueberry and chocolate – we selected a natural yet vibrant colour palette, which would shift accordingly on the packaging design.

Muted rose, purple, soft brown and green help the product stand out on the shelf, while also differentiating each flavour and hinting at the wholesome nature of the snack.

We included a see-through window into each wrapper to showcase the quality of the natural ingredients.

Our creative team helped the client select brown paper for the food packaging design to give the snack bars a more gourmet, homemade feel. Clean, but quirky typography feels authentic and organic, while making essential information easy to read.

Hippeas

Experiential roadshow design

Experiential roadshow design

We are an experiential agency that loves to create unique brand experiences. To help our client grab a piece of the lucrative healthy food market, we unveiled their new organic chickpea snacks – HIPPEAS – with a ‘totally groovy’ experiential roadshow design for their launch event.

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Ale on a Bale

Franchise brand development

brand development

At Parker Design we love a challenge. When Ale on a Bale brought us a vintage horsebox, we helped them turn it into a stunning mobile bar thanks to our experiential and brand design expertise that proves 'good times are brewing!'

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Roberts Bakery

Food labels design

Food labels design

With the launch of their new range of muffins imminent, Roberts Bakery asked us to produce the graphic design for its product labels to attract the attention of busy shoppers.

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