Tru

Food packaging design

To launch Tru’s new popcorn and quinoa snacks, we designed a vibrant food packaging design to sell its health benefits and make the product jump off the shelf.

Background

Tru, an innovative foods company, approached us to help them develop the identity for a new healthy snack product. Identifying a gap in the market, the company wanted to introduce the UK’s first popcorn and quinoa snack bar. Though healthy snack options are widely available, the great taste, wholesome ingredients and gluten-free designation made this product a unique and attractive offering to health-conscious consumers.

Challenge

With a new product and little brand recognition, our client needed a food packaging design that would stand out on retail shelves and immediately advertise it as a wholesome and delicious alternative to sugary snacks.

Solution

Before work on the packaging could begin, our client needed a memorable brand identity. The name Tru had already been decided on because it encompassed both the wholesomeness of the ingredients and the client’s desire to share the “truth” about popcorn and quinoa snacks being both healthy and delicious.

Following an in-depth brief with the client, our designers created a range of colourful logo options, including one version that included the product name in a colourful speaking bubble. This was ultimately the logo design selected, as it perfectly summed up the brand’s desire to engage in a healthy dialogue with its customers.

To complement the four flavour varieties available – raspberry, apple, blueberry and chocolate – our design team selected a natural, but vibrant colour palette, which would shift accordingly on the food packaging design. The muted rose, purple, soft brown and green helped the product stand out on store shelves, while also differentiating each flavour and reminding customers of the product’s wholesomeness.

A see-through window was incorporated into each wrapper to showcase the product’s quality and appeal to consumer appetites.

Our creative team helped the client select brown paper for the food packaging design to give the snack bars a more gourmet, homemade feel. Clean, but quirky typography feels authentic and organic, while making essential information easy to read.

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