We opted for an approachable down-to-earth tone, and a fresh brand colour scheme to guarantee clarity and appeal.
Designed in conjunction with MindSafety™ and United Utilities, this health and safety manual has been produced to support awareness workshops delivered by Eddie Woods from MindSafety™.
Eddie does not approach health and safety from a traditional perspective and, as a clinical hypnotherapist, his expertise lies in understanding behaviour, conditioning and culture. The aim of this health and safety manual was to provide a record of the workshop and encourage further practice of the techniques and processes provided.
The health and safety manual was designed to encourage business leaders to challenge safety issues rather than ignore them. Using an approachable and down-to-earth written tone, and the fresh, friendly brand colour scheme, the health and safety manual design is clear and concise, with interjected blocks of colour featuring key quotes or important points.
Full colour photographs add an element of interest, and by using a thick uncoated cartridge paper the manual becomes a workbook where participants can make notes and fill in task sections. In addition to this we chose a wire-o-bound finish so it could be opened out easily to write in, and was a more convenient format to be used on the move.
Contemporary illustrations and playful typography complete the health and safety manual design, making it easy to read and engaging for the participant.