Impact report design

After working with Act4Africa to refresh their brand, we produced an impact report design that outlines how their programmes are making a real difference in the communities they support.

Background

Act4Africa is an award-winning health and education charity that aims to promote gender justice for women and girls, equip them with life skills to be free from poverty and combat HIV.

Challenge

After working with the organisation to refresh their brand, we were commissioned to create an impact report design that would clearly outline how their programmes are making a difference. The report needed to present the charity’s initiatives in a compelling way, illustrating the tangible effects of their work in tackling poverty.

Solution

This report design not only helped our client define the change they want to inspire, but it also reinforced transparency by showing how donations contribute to measurable results. By making financial data prominent throughout the report, we emphasised openness and accountability, giving readers confidence in how resources are allocated.

We aimed to help Act4Africa share their message of hope with an energetic and vibrant approach, while maintaining the gravitas required for a subject as serious as reducing poverty. The inside bursts with vibrant imagery and bold patterns, and a deep green cover grounds the piece, ensuring balance and a sense of stability.

Building on the refreshed brand identity, we used colour strategically to differentiate sections and guide the reader’s focus. A brushstroke font injects a sense of movement and purpose, while infographics help with readability and comprehension of statistical data.

African-inspired patterns and the earthy look work well to bring the photography to life, adding warmth and authenticity. Hand-drawn elements, including illustrations and boxed highlights, lend a more human touch to the visuals, creating emotional impact.

To further distinguish this impact report from a standard annual publication, we selected an uncoated stock that adds a tactile, organic quality. This choice reinforces the natural, grounded aesthetic while aligning with the charity’s ethos of honesty and human connection.