Impact report design

After working with Act4Africa to refresh their brand, we produced an impact report design that outlines how their programmes are making a real difference in the communities they support.

Background

Act4Africa is an award-winning health and education charity that aims to promote gender justice for women and girls, equip them with life skills to be free from poverty and combat HIV.

Challenge

After working with the organisation to refresh their brand, we were asked to produce an impact report that would outline how their programmes are making a difference. We needed to highlight the charity’s activities in a powerful way, demonstrating the efficacy of their programmes in targeting poverty.

Solution

This report design not only helped our client define the kind of change they want to inspire, it also provided transparency about how donations are being used to achieve measurable results.

Prominent use of monetary figures throughout the impact report design nods at the idea of openness and transparency, making readers feel confident about how resources are used.

We wanted to help Act4Africa share their message of hope through an injection of energy and colour, without sacrificing the gravitas needed to address a topic as serious as reducing poverty. While the inside brimmed with vibrant images and patterns, a dark green cover centred the piece.

Maximising the palette we had developed when refreshing their brand, colour helps highlight different sections of the impact report to help focus the reader. A brush stroke font conveys a sense of action, while infographics help with readability and comprehension of statistical data.

The African patterns and earthy look and feel work well to bring the photography to life, while hand drawn boxes and illustrations lend a more human touch to the visuals, creating emotional impact.

An uncoated stock helps establish a more natural look and feel, contrasting the piece from a traditional annual report.