Information pack design

Information packBright, colourful and playful – a striking and functional information pack design for BWMacfarlane’s.


Our client is a leading, independent chartered accountancy practice whose heritage can be traced back to 1926. The company provides a whole host of business support and accountancy services. Big enough to deal with the complexities of large clients, and small enough to provide a personalised service, their client base ranges from charities and large companies to families and individuals.


To devise an information pack design that would encourage BWMacfarlane’s audience to interact and find out more about the wide range of services provided by our client.


From the pack concepts, we developed the DL-sized ‘pocket’ with inserts – a format that proved fun and effective from the start. Much smaller than a conventional corporate folder, this sleeve-style pack gave BWMacfarlane’s literature a unique and distinctive look.

The interesting format, colourful approach and beautiful photography immediately draw audiences to pick up the pack and reveal what’s inside.Information pack

The colour-coded inserts give the information pack vibrance and dynamism, reflecting the character of the pro-active business. It also represents the wide and varied scope of BWMacfarlane’s client portfolio, and the breadth of accounting skills.Information pack

We chose a smaller size to make it attractive – manageable – to users, as well as to keep print and mailing costs low.


Have a look at other marketing collateral designs we have produced over the years.


Credentials presentation design

Credentials presentation design

We chose Google Slides to create a credentials presentation that is an effective sales tool for new business teams and a strong and visually engaging read for prospects.



Welcome pack design

A welcome pack design that goes beyond just gifting, we created a memorable experience that feels personal and appeals to the senses and emotions, presenting Sage as a true partner.



Datasheet design

datasheet design

Easy to digest data wrapped in beautifully simple design touches and striking product photography make this datasheet design an attractive and user-friendly tool that immediately transmits Allmed's passion for innovation.