BWMacfarlane

Information pack

Information pack

BWMacfarlane tasked Parker Design with the job of designing an information pack with an eye-catching yet functional design.

From the pack concepts, we developed the DL-sized ‘pocket’ with inserts, and the format was a clear winner. Much smaller than a conventional corporate folder, this sleeve-style information pack gave BWMacfarlane’s literature a unique and distinctive look. Information pack

People couldn’t help but pull the inserts out and thumb through them, and the smaller size was both ideal and cost effective for mailing out to prospective clients.

The colour-coded inserts give the information pack vibrance and dynamism, reflecting the character of the pro-active business. It also represents the wide and varied scope of BWMacfarlane’s client portfolio, and the breadth of accounting skills which support this.Information pack

United Utilities

Booklet printing

booklet printing

As part of their resident communication campaigns, United Utilities regularly ask Parker Design to complete booklet printing projects, from initial design concepts through to final print and delivery, including commissioning bespoke professional photo shoots and unique graphic illustrations.

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United Utilities

Booklet design

Booklet design

As part of regular campaigns to address residents' concerns, United Utilities commission a booklet for each site containing information on the works carried out, and the reasons behind. This is a great example of the effectiveness of print design when trying to minimise customer impact.

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United Utilities

Information booklets

Information booklets

When considering print design, information booklets are a great and cost-effective way of keeping customers informed. As one of the North West's largest utility companies, United Utilities really understand the value of building good customer relations.

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