Integrated advertising campaign

An integrated advertising campaign with bright, punchy creative that expands the appeal of our client’s winter sports activities, encouraging new customers to try skiing and snowboarding closer to home.

Background

Chill Factore offers the UK’s longest snowboarding slope and indoor skiing experience, providing a great day out for families across the North West and beyond. Located just 4 miles from Manchester city centre and right next to a popular retail hub, they are positioned in an area that attracts nearly 31 million annually. Targeting a mixture of busy families and thrill-seeking individuals, our client wanted an integrated advertising campaign that would broaden their appeal to a wider range of customers during the off season.

Challenge

Already well-known among regular customers, our client wanted to make their winter sports activities more enticing to families who would be staying at home during the Easter school holiday. Our ads needed to not only increase name recognition among the target audience, they would also need to promote their “kids go half price” offer.

Solution

We devised a bright, colourful integrated advertising campaign that captures the essence of a winter holiday in the Alps, but with the affordability of a local day out. Chill Factore offers one thing that many of its local competitors don’t – snow, and this novelty allowed us to build a concept focused on fun, freedom and making the most of a memorable family experience together.

Using vibrant, impactful photography we captured the joy of playing in the snow. We wanted potential customers to picture themselves at the centre of the action – learning a new skill, snowflakes in the air and spending quality time with the family in a unique way.

Our focus was on creating memories and spending quality time together in a way that wouldn’t break the bank. The advertising campaign was rolled out across posters, bus rears, digital outdoor six sheets, online advertising and social media. Overall, the client was extremely pleased with the response to the campaign, receiving positive feedback both internally and externally.