With a sleek and high tech look, this logo graphic design stands out in both digital environments as well as on printed marketing collateral.

Background

UK Fuels was founded in the 1990s with the aim of creating a more efficient way for fleet operators to buy fuel and process expenses. After over three decades years of successful growth and acquisitions, UK Fuels is at the heart of a global fuel card company – Radius Fuel Solutions – with over a million card users worldwide.

Challenge

As part of the development of its new online fuel management system, UK Fuels asked us to suggest a list of suitable brand names and develop a range of logo graphic designs.

Solution

Appropriately, the name Velocity was picked from the shortlist and the logo design was created, along with a suite of complementary icons and pictograms which would also be used alongside the logo graphic design on the product, as well as related marketing materials.

The stylised gauge refers to both the fuel gauge and speedometer. Designed with a sleek and high tech look, the 3-dimensional ‘high contrast’ effect ensures that the logo stands out on digital environments and also on printed literature.

Over the years, we have created effective logo designs for clients in a wide range of sectors – take a look here.