Together with an animation we also created for St George’s University Hospitals, this medical process infographic helps gout patients understand the importance of consistent and continued treatment.

Background

Community and patient care have always been at the forefront of St George’s Hospital since it opened in the mid 18th century. With a history of success in research, education and medical advances, St George’s, together with Queen Mary’s Hospital now make up a 9,000-staff NHS Foundation Trust that looks after a population of 1.3 million in South West London.

Challenge

Our brief was to create an infographic design that would educate patients on the importance of starting and following Allopurinol treatment for gout, a condition that affects 1 in 40 people in the UK alone. As medication takes a while to take effect, patients would often feel frustrated and abandon treatment. Similarly, patients for whom medication was alleviating the symptoms of the condition, would stop taking it, when in fact gout is a life-long condition that must constantly be monitored and treated.

Our client had identified that traditional patient information sheets and face to face discussions were not effective enough, so the infographic route was chosen as an innovative and better way to improve patient adherence to Allopurinol.

Solution

Our solution was to create a medical process infographic which, together with an animation we had already created for our client, would act as a strong educational tool.

Rather than try to fit in the whole animation storyboard within the format of an infographic, we simplified the information into key stages and illustrated it with visuals in the same style as the animation – fun and energising.

A QR code at the bottom of the infographic links through to the animation.

“The team at Parker were fantastic – extremely responsive, professional and a pleasure to work with. A special thanks to Helen for her tireless effort to create a product we are extremely happy with! Thank you so much again for all your help!” – Professor Patrick Kiely, Consultant Rheumatologist, St George’s Hospital, London

Take a look at the animation to see the process come to life.