Mobile app development that helped AstraZeneca reach a wider and more diverse audience.
AstraZeneca’s Information Services department commissioned Parker Design Consultants to design and develop a new Graduate Recruitment mobile app to extend their recruitment marketing across new digital channels, and appeal to a diverse audience.
The cross-platform mobile app requirements included the latest jobs available in the IS department, whilst at the same time giving a substantial background on the company in order to raise awareness of the key values and advantages of working for AstraZeneca.
Working closely with the IS team to define the content, Parker Design also identified the essential technical requirements for the app. These included compatibility with Apple and Android devices, the ability to consume content whilst in offline mode and strict compliance with brand guidelines.
A set of wireframes ensured that the look and feel of the mobile app development received corporate approval before the build went ahead. An animated logo sequence was incorporated as an animated gif. This technique meant that the animated logo looked as though it was video, displayed inline with other content (as opposed to video that takes over the display when played on a mobile device).
The main interface for the app followed established design patterns: drill-down lists, swipeable cards and navigation icons in a fixed footer docked to the bottom of the screen. Parker Design managed to develop a method of also including introduction text and images at the top of specific drill-down lists so as to organise content appropriately.
Throughout development and test, close contact was kept with the client. Testing and feedback has been very positive in terms of design, functionality and responsiveness of the app on the various test devices.
Both the client and Parker Design have been extremely happy with the results and look forward to future mobile app development projects.
“Working with the Parker team is a real pleasure. For them ‘going the extra mile’ is part of the service.
Everyone is pro-active, provides creative solutions, and does whatever’s needed to meet tight deadlines
and work within the agreed budget, to produce a quality product.
I’d recommend them to anyone.”