To maintain their prime position in such a competitive marketplace, Macmillans Estate Agents asked us to create a brand new mobile responsive website design with excellent SEO and easy customer navigation.
Challenge
To deliver a more consistent and succinct brand image, increased website traffic, more enquiries from both prospective buyers and sellers, and higher SEO rankings.
Solution
After researching the main competitors’ websites and finding very few were optimised for mobile devices, we knew that using a mobile responsive website design would give our client a distinct advantage in the estate agent marketplace, whilst providing a seamless user experience both on mobile devices and desktop computers.
The overall look of the new website design reflected our client’s new branding, which we had recently designed with clean and friendly typography in shades of green. The fresh, uncluttered interface sets Macmillans apart from its competition.
Estate agents generally use a variety of industry-specific CMS (Content Management Systems), so rather than using WordPress, we built the front-end of the website using HTML5, CSS and jQuery. This was then hooked up to the client’s CMS database, so that users could perform detailed property searches, using parameters such as price bracket, area, distance, for sale or to rent and number of bedrooms.
Featured properties use key space on the homepage to drive interest – and these are changed frequently – to create variety for new and returning users. A prominent search panel on the homepage and all search results pages means users can easily perform repeat searches. A wide range of information and resources are included throughout the website, offering valuable insight and guidance to home buyers, sellers, renters and landlords whilst providing good content for SEO.
