Having previously developed the branding for this project, Warrington Primary Care Trust asked us to produce the Healthy ageing campaign materials, which were used to increase awareness in the area of the help available to the ageing population.
We created a suite of materials to be distributed across the area via GP surgeries and local community centres. These consisted of posters, leaflets, printed guides and reference booklets.
The styling of the healthy ageing campaign materials continued the upbeat, positive and supportive character of the brand, with clear and legible vector graphics to present and promote certain messages.
The campaign received a very positive response across the area, and further documentation and materials were developed to expand the range.