We developed a PDF presentation design that provides essential information about AstraZeneca’s key medicines, how they contribute to the company’s success, and how they work to combat a variety of diseases and help patients all over the world.

Background

AstraZeneca supports the discovery, development, manufacture and distribution of medicines that improve the lives of patients all over the world, and BrandWISE is a global campaign to help the company’s employees better understand AstraZeneca’s key medicines.

Challenge

Our client required a pdf presentation design that would help them provide essential information about the company’s key medicines, how they have contributed to the success of the company over the years, and how those medicines work to combat a variety of diseases and help patients that are unwell and suffering.

Solution

With the vast majority of the content we had been provided with for the presentation being text-based, we opted for a structured design approach that relies on strong typography and infographics to add visual variety to the content.

We created a set of specific visual icons to help represent crucial facts about each of the products being featured and the disease they help treat. We completed the pdf presentation design with a range of bespoke lifestyle imagery that we chose to reflect the subject matter each page of the presentation is dedicated to.