iGaming Business

Podcast content series

podcast content seriesThe way we approach this podcast content series allows iGaming Business to provide audiences with a seamless, engaging and industry-leading listening experience month after month.

Background

Launched back in 2003, iGaming Business is a B2B bi-monthly magazine focusing on the online gambling industry. The publication provides analysis, research, news, data and insights to senior stakeholders in the industry.

iGaming Business also hosts live events, where online gambling experts provide a wide range of engaging editorial content, all designed to provide audiences with resources that can help improve business performance.

Challenge

As an industry leader, it is vital for our client to regularly provide fresh and insightful content that audiences can turn into an essential business growth tool. To achieve this ambitious goal, iGaming Business required an agency which not only had the required technical ability, they also needed to work with a reliable and efficient partner who could help them turn around podcast content quickly every month, meeting very strict deadlines, and without compromising on quality.

Solution

We have turned a potentially challenging time, every month, into a seamless process that allows our client to focus on creating content that will engage audiences every time.

To give the podcast content series a sense of consistency and familiarity, we created an intro and outro that audiences recognise month after month, immediately triggering a mental connection. The music track introduces the podcasts with a true broadcasting flavour, and tone and content feel confident and highly targeted, hooking listeners after just a few seconds.

We chose a voiceover artist who successfully transmits energy and a sense of authority – the perfect combination to present our client as a leader to audiences.

Listen to Pod #2…

Every month, audio picked up by a dictaphone is cleaned by our Production team, who create a set of mixdowns, and then edit them.

Hosted on SoundCloud, each monthly 45-min podcast offers a crystal-clear listening experience – despite the podcast interviews being recorded in busy live environments.

Thomson Reuters

Customer retention marketing

Customer retention marketing

1704% increase in views; 7 million impressions from email and social media; 100% click-through rate – We supported our client in devising a customer retention marketing campaign that created real difference, putting customers first ahead of product, and helping improve customer retention rates.

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Thomson Reuters

Podcast content

Podcast content

Thomson Reuters needed a suite of digital marketing and content creation ideas to help raise awareness of a new software product targeted at savvy traders. We delivered a series of engaging podcasts in a way that didn't feel like a sales pitch, and contributed to an 81% uplift in web traffic.

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Sage

Exhibition content hub

Exhibition content hub

As part of the stand we designed for Sage, we included an exhibition content hub with a huge range of insightful materials. Engaging content creation contributed to an overall better experience for visitors, who left the stand with information curated by themselves and tailored to their needs.

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