We produced a simple yet striking pop up exhibition design that attracted a high number of delegates in a wide range of trade shows, resulting in a highly cost-effective marketing solution.

Background

Business consultancy Jelf asked Parker Design to create a pop up exhibition design they could use at a variety of shows and display locations.

Challenge

The design needed to show the range of services offered by the business through their Employee Benefits division, and capture the attention of delegates in a busy exhibition hall environment. The design would need to stand the test of time, both from a look and feel perspective and also from a durability point of view.

Solution

We used a clean layout that echoed the company’s recognisable colour scheme of purple, combined with crisp white space and ultra-modern typefaces to create an imposing pop up exhibition design piece. As the business is customer and people-focused, we included bright and aspirational royalty-free stock photography that featured characterful individuals which a wide range of target audiences could easily identify with.Picking up on the colours included within the selected images, our design team introduced a green highlight colour that helped give prominence to some of the corporate messaging.

Our client was very pleased with the result, with the stand attracting high numbers of delegates at every trade show exhibition.

Over the years we have helped clients in a wide range of sectors with distinctive and effective pop-up stand design ideas that have contributed to many success stories.