JELF

Pop up exhibition design

Pop up exhibition design

We produced a simple yet striking pop up exhibition design that attracted a high number of delegates in a wide range of trade shows, resulting in a highly cost-effective marketing solution.

Background

Business consultancy Jelf asked Parker Design to create a pop up exhibition design they could use at a variety of shows and display locations.

Challenge

The design needed to show the range of services offered by the business through their Employee Benefits division, and capture the attention of delegates in a busy exhibition hall environment. The design would need to stand the test of time, both from a look and feel perspective and also from a durability point of view.

Solution

We used a clean layout that echoed the company’s recognisable colour scheme of purple, combined with crisp white space and ultra-modern typefaces to create an imposing pop up exhibition design piece. As the business is customer and people-focused, we included bright and aspirational royalty-free stock photography that featured characterful individuals which a wide range of target audiences could easily identify with.Pop up exhibition designPop up exhibition design

Picking up on the colours included within the selected images, our design team introduced a green highlight colour that helped give prominence to some of the corporate messaging.Pop up exhibition design

Result

Our client was very pleased with the result, with the stand attracting high numbers of delegates at every trade show exhibition.

 

Over the years we have helped clients in a wide range of sectors with distinctive and effective pop-up stand design ideas that have contributed to many success stories.

Nix & Kix

Food and drink expo stand

Food and drink expo stand

With sold out products on the last day of the show and a 12% uplift in sales at Tesco, this versatile food and drink expo stand was a huge success for our client.

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Sage

Modular exhibition stand design

Modular exhibition stand design

The modular exhibition design we created for Sage to demo their accounting software allowed our client to maximise their time and investment thanks to its flexibility and appeal, regardless of configuration.

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Stirling Lloyd

Modular exhibition design

Modular exhibition design

After exhibiting for a number of years using a standard shell scheme, Stirling Lloyd wanted to create a bigger impact at future shows with a modular exhibition design that would help them drive incremental visitor traffic and sales leads.

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