The brief for this practice brochure design was to create a communications piece that could be used as a practical education tool for GPs.

Background

GSK is a global company with a pharmaceuticals business portfolio of medicines in the areas of oncology, respiratory, immuno-inflammation and HIV. GSK is also the world’s largest vaccines company by revenue, and is an industry leader in consumer healthcare all over the world.

Challenge

The brief GSK provided us with was to create a practical education tool for GPs in the form of a brochure. The medical communications piece would support and enhance best practice for those treating male patients who suffer from lower urinary tract symptoms (LUTS), in line with recommendations from NICE (the National Institute for Health and Care Excellence).

Solution

When producing a medical practice brochure design, the key is to present complex healthcare information with as much clarity as possible to guarantee full understanding from the audience page after page.

To help the target audience navigate through the practice brochure, we decided to split the content up into sections through the use of colour-coded tabs, making the information easily digestible. The complex content was further broken up with the aid of tables, charts and diagrams. The use of full colour photography also adds interest to the pages, turning it into a more engaging learning experience.

Over the years we have helped our clients reach their goals with memorable and effective brochure design – have a look here to find out more.