The brief for this particular medical communications piece was to create a brochure design that could be used as a practical education tool for GPs.
When producing a practice brochure design, the key is to present complex healthcare information with as much clarity as possible. The brief provided by GSK, a global pharmaceutical company, was to create a practical education tool for GPs. The medical communications piece would support and enhance best practice for those treating male patients who suffer from lower urinary tract symptoms (LUTS), in line with recommendations from NICE.
To help the target audience navigate through the publication, we split the content up into sections utilising colour-coded tabs, making it easily digestible. The complex content was further broken up with the aid of tables, charts and diagrams. The use of full colour photography also adds interest to the pages, turning it into a more engaging learning experience.