We streamlined Biasi’s marketing collateral by combining six brochures into an attractive product catalogue design.
Serving over 40 markets worldwide, Biasi is a global manufacturer of residential boilers and radiators. To promote their large selection of heating products, the company had multiple brochures, which were both costly and time consuming to maintain.
We were asked to turn six individual brochures into a captivating and informative product catalogue design. In addition to outlining their boiler range to clients, it would also need to be a technical resource guide for installers.
First, our creative team reviewed the existing brochures to provide the client with a recommendation on how to best combine the materials to fit the needs of their two audiences. This included reorganising how key information would be presented and establishing a catalogue length that would be cost-effective to produce and update.
From there, we designed several visual concepts, working closely with the client to establish a new look and feel for the catalogue that fit their brand style.
Using the diagonal in the company logo, the designer created a visual device that helped break up the layout, cutting across both the cover and the start of key sections. This made the product catalogue design more interesting and contributed to the clean, contemporary style.
Our catalogue allowed Biasi to effectively streamline their marketing, including the removal of surplus content from their website and giving their sales teams a comprehensive resource for both consumers and installation partners.
We divided the catalogue into two sections: a consumer-focused area in the front, which highlighted each boiler range and its key features, as well as an installer area at the back that outlined technical specifications, a parts guide and installation data.
A secondary palette, based on six primary colours, was created to differentiate each product range and make it easy to quickly find relevant information.
Technical specifications and product data from different brochures were re-configured into a single series of easy-to-reference tables to make the catalogue an on-site resource for installers.
The Parker Design team managed the project from start to finish, including content strategy, copywriting, design, art working and print production.