A unique and distinctive colour scheme, appealing product photography and a focus on product benefits resulted in a distinctive product package design that guaranteed high visibility on the shelf.

Background

Made from ingredients that are 100% free from gluten and codex wheat starch, Glutamel’s range of products is suitable for both gluten and wheat free diets. The Glutamel brand is a fusion of food values linked with conventional foods as well the nutrition benefits of being 100% naturally gluten-free.

Challenge

Our brief was to come up with package design concepts for our client’s gluten-free pizza bases, baguettes and bread rolls product ranges. The new packaging design would need to attract the attention of busy supermarket shoppers, rise above the competition and highlight the product’s nutritional benefits.

Solution

With consumers making over 80% of food buying decisions at the point of purchase, we used bright, highly tempting food photography for maximum buyer appeal.

To maximise audience appeal, and differentiate the brand from competitor products nearby, we gave the package design a unique and distinctive colour scheme. The rich blue and yellow tones featured on the design guarantee that the packaging is seen from afar, whereas the placement of the product’s unique selling points are purposefully in an eye-catching position on the box.

To comply with food industry regulations, the reverse of the packaging design includes nutritional and ingredient information, as well as cooking and serving suggestions.