To address Dermapure’s aspirations in a highly competitive market, we developed a vibrant professional logo design that perfectly brings together beauty and science.

Background

Our client offers a wide range of professional skincare and beauty products inspired and backed by science research. The company’s high standards and ethos translate into the commercial and personal relationships our client has established with a wide range of successful beauty clinics and spas which our client works with across the whole of the UK.

Challenge

The brief from our client was to create a new logo design that would sit comfortably in both the science and beauty arenas, transmitting the principles the business is based on. The aim was to appeal to Dermapure’s sophisticated and savvy target audience by presenting the company as experts in their field, supported by a fresh new look and feel that would also inspire high levels of confidence amongst target customers and also potential new partners.

Solution

We created a vibrant, modern and distinctive logo design that addresses our client’s aspirations perfectly by visually representing what they stand for. The logo is timeless and instantly recognisable: we chose a classical seriffed font to evoke the concepts of trust and heritage, whilst the energetic colour combinations of the mark provide a modern, dynamic and professional logo design that creates an immediate emotional connection between our client and their target audience, significantly boosting engagement levels.

For over 20 years we have been helping our clients elevate their presence in their sector and against the competition with striking and effective logo design that truly resonates with audiences. Have a look here at other examples.