Responsive website design

We delivered a responsive website design that modernised the front end of our client’s holiday bookings platform.

Challenge

We started with in-depth research into their existing website, which needed a refreshed look, an improved user experience and stronger SEO foundations.

Solution

To kick things off, we implemented heatmap click tracking software, carried out an in-depth review of Google Analytics metrics and gathered valuable customer feedback. Together, these insights gave us a clear picture of the previous website’s performance, showing which elements were effective, which needed refinement, and which weren’t working at all and could be removed.

With this understanding, we moved into wireframing, mapping out the new responsive website design from both a content and user experience perspective. This stage allowed us to explore the most intuitive ways to structure information, while page layouts were carefully designed to reduce clutter and guide users naturally towards completing their holiday bookings.

The visual design built on the branding we had already introduced in Headwater’s brochures. We developed strong typography, a bold and engaging colour palette and a bespoke icon library to support navigation and improve the overall user experience.

The Headwater responsive website build features adaptive layouts that perform seamlessly across desktop and tablet, while reformatting intuitively for mobile. We paid special attention to the structure of content and integration of SEO keywords, ensuring both usability and visibility. To further enrich the experience, swipe-enabled slideshow galleries were introduced, making the site more dynamic and engaging on every device.

The redesign proved highly successful, delivering strong increases in both traffic and conversions. Extending the approach, we also created mobile-friendly email templates in line with the new design. Easy to update and send, these campaign-ready emails gave Headwater an additional tool to connect with audiences and drive even more visitors back to the website.

Over the years we have helped clients of all shapes and sizes reach their goals through beautiful and effective web design. Click here to find out more.