The Advancing Quality Alliance (AQuA) is a membership improvement body based in the North West of England which meets the needs of their members through four functions – AQuA Observatory, AQuA Academy, AQuA Action and AQuA Partnerships.
Having worked with the organisation on several projects, we were asked to create an engaging roller banner design to be used at promotional events and seminars, with the aim of giving an overview of the work each of the four functions carries out.
The roller banner design features the individual logos of each function, which are colour-coded according to our client’s brand guidelines. The trademark graphics used with the brand are a series of soft overlapping curves in various tints, which, combined with NHS imagery, create a consistent and appealing style.
The photography is honest and engaging, helping bring the impact of the work carried out by AQuA to life, closer to the audience.
Each roller banner design displays the contact information within the footer, and a short paragraph of introductory information for each function.