To help AstraZeneca attract quality graduates at busy career fairs, we designed a set of recruitment banners that perfectly transmit the significance of what joining AstraZeneca would mean for candidates, and patients.
AstraZeneca recognises that it’s the calibre, passion and dedication of their employees that have positioned the company at the helm of the biopharmaceutical industry. Committed to saving lives by delivering life-changing medicines through innovative science and true collaboration, across teams and borders, AstraZeneca offers a whole host of exciting graduate career paths with plenty of opportunity for future growth.
At a time when graduates have to make life-changing career decisions, AstraZeneca asked us to produce a recruitment banner design that would immediately capture the attention of graduates at busy careers fairs. In a small space, the design had to communicate the significance of what AstraZeneca excels at, and how valued – and rewarded – the right candidate will be.
The simplicity of the recruitment banner design manages to perfectly encapsulate a sense of authority and a warm welcome at the same time. What’s on offer for ambitious candidates is clear straight away, thanks to people photography that exudes confidence and leadership, striking scientific imagery, and short yet attention-grabbing copy.
The design succeeds at presenting AstraZeneca as an exciting company to work for, so much more than a business: those joining AstraZeneca will enjoy truly fulfilling careers that will make a tangible difference to the quality of life of individuals, and world health as a whole.
The design, a perfect balance of people photography and scientific images, follows AstraZeneca’s guidelines for acquiring the next generation of top talent. The photographs of employees looking directly at the camera help entice passers-by to get closer, start a conversation and find out more.