Sales brochure design

Carefully chosen photography and clearly laid out product specification content made a success of this sales brochure design.

Challenge

MCS wanted to bring their products and services together into a professional sales brochure, which they would mail out to prospective clients to promote their business.

Solution

Our approach was to choose an A5 12-page landscape brochure format, which was saddle-stitched and suited the professional product photography and product specification content.

To complement the clean product photography, we also used a variety of royalty-free stock shots, with key positional statements and client testimonials overlaid. We carefully chose the images to depict smooth-running fleet vehicles, underpinning the key benefits of the products and services offered by our client.

The sales brochure design also features horizontal lines running throughout to denote a connected system and digital real-time technology. We also produced a technical drawing to demonstrate the complex processes involved within the system. Using branded technical illustrations designed specifically for this project helped us convey the precise details of how the system or product works in a very simple style.

We chose a matt-laminated finish on the final printed copies which complemented the clean, professional sales brochure design.

Over the years we have created beautiful and effective brochure design for a wide range of clients. Click here to see more examples.