Pinpoint Digital Systems, for whom we have been working for many years – designing their branding and marketing materials, required a new content managed website to support their increasing product, service, support and training offerings.
The client brief required that they were able to add and edit their own content, create new categories and improve their SEO rankings through careful SEO friendly copywriting. Our solution – a WordPress website of course.
The WordPress website is based on the extremely flexible WordPress Content Management System which we tailored to Pinpoint’s specific design. A series of custom made plugins give the client the flexibility they require for managing their own content, SEO and Analytics
The finished solution is an easy to navigate intuitive website, with content regularly contributed and managed by the client which has allowed the client to widen its audience and improve its SEO rankings. The website also acts as a central repository for manuals, software updates, training materials, support documents and product news.
Parker Design regularly liaise with the client about visitor statistics and how the website is being used and the users requirements to tweak the WordPress website as and when appropriate.
View the Pinpoint Digital website.