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Simon Hallows

Director

“If there’s one word that sums me up it’s passion!”

I still remember the day I discovered graphic design. At the age of 13, I attended an end-of-year degree show at a nearby college. It was a true lightbulb moment – a realisation that I’d found the thing I wanted to do for the rest of my life.

My career as a graphic designer has been an incredible journey. From establishing and managing an in-house design studio to serving as a designer and studio manager at an advertising agency, each step has brought new challenges, experiences and growth. But it was in 1998, when I joined Andi Parker, that I truly found my creative home. Parker was a young, dynamic, and exceptionally talented design agency that shared my passion for delivering outstanding design paired with an exceptional customer experience.

Initially joining Parker as a graphic designer, I was fortunate to have the freedom to build and nurture new client relationships. To this day, I feel humbled that many of the clients who began their journey with us all those years ago remain valued partners, continuing to collaborate with us to this day.

In 2003, I became a shareholding director of Parker. Over the years, Andi and I have worked together to grow Parker into what it is today: an agency with an enviable and loyal client base, a rich and diverse portfolio of work, and a reputation that continues to strengthen year after year. However, my greatest pride lies in the talented, inspirational team who surround us. They really are the heart and soul of Parker.

On a day-to-day basis, my role involves overseeing the operational side of the agency, working closely with our teams to help shape and support the delivery of projects, and spending time with clients – both long-standing and new – to understand their challenges and uncover ways Parker can make a meaningful impact on their businesses.

I can honestly say that four decades later, working in design still gives me that same buzz I first felt when I was 13!

Away from work, somewhat unsurprisingly, design and creativity in one form or another fuel my hobbies. Whether it’s my passion for woodwork, or my new obsession with outdoor cooking (in particular perfecting my Neapolitan pizzas!) I get a huge thrill out of looking at something, be it a pile of wood or a pile of ingredients and seeing the potential to transform them into something so much more.

Latest Projects

Following on from the success of exhibitions we had worked on in Europe, we delivered a pharma stand design to get US and international audiences flocking to the LEO Pharma space.

Pharma Stand Design

LEO Pharma

Pharma stand design

An evolution of a successful approach, this time the stand we delivered for Jacobs at Passenger Terminal Expo in Madrid built on insights gathered from the previous year’s event. Designed to balance premium presence with practicality and budget, the stand combined modular efficiency with bespoke detail to deliver an enhanced visitor experience.

Hybrid Exhibition Stand

Jacobs

Hybrid exhibition stand

A pharma exhibition stand that helped LEO Pharma successfully showcase four areas of expertise despite very strict local regulations.

Simon Hallows

LEO Pharma

Pharma exhibition stand

An AI robot, a VR game, a 1950’s-inspired “living room” and so much more made a success of this pharma trade show stand.

Pharma trade show stand

LEO Pharma

Pharma trade show stand

An open and welcoming pharmaceutical stand that attracted delegates thanks to colour, light, gamification, and a focus on patient stories and the science behind our client’s recently approved product.

Simon Hallows

LEO Pharma

Pharmaceutical stand

A pharmaceutical exhibition stand designed to meet strict industry standards while delivering an engaging, interactive experience. The space showcased two licensed drugs, explored the science behind one in development, and captured delegate attention through AR and digital content.

Pharmaceutical Exhibition Stand

LEO Pharma

Pharmaceutical exhibition stand

With limited space to play with, both in terms of size of the plot and access to it, we based this pharmaceutical stand design around layout and structure, and created a space that felt light and airy with a journey that delegates could easily follow.

Simon Hallows

LEO Pharma

Pharmaceutical stand design

A fusion of functionality and dynamic, engaging experiences for this exhibition stand design and build.

Simon Hallows

Sage

Exhibition stand design and build

Meg Woods

Motion Designer

Darren Endicott

Art Director / Account Manager

María Puche-Jiménez

Marketing Manager

Suzie Nield

Account Manager

Peter McMonagle

Art Director

Tom Hinds

Senior Motion Designer

Andi Parker

Managing Director

Emma Davies

Project Accountant

Dan Mellor

Senior Designer

Paul Ellis

Design Director

Helen Plumtree

Account Director

Tom Hubbard

Art Director

Bryony Flaherty

Graphic Designer / Project Manager

Martin Higham

Motion Design Director