Salima

Advertising

Advertising

As soon as we had firmly established Salima’s new corporate branding, Parker Design was asked to create a selection of advertising designs for the trade press and event directories.

Good advertising needs to make a personal connection – and make it quickly. The aim is to make the product or service instantly understood by the intended audience. So we researched the target audience for Salima’s ads and designed individual copy carrying a powerful and engaging, but slightly different headline, depending on where it was to be placed.

All advertising messages should, ideally, read from the top left-hand corner of the page first and use uncomplicated text with plenty of space around it. On some ads, we featured the stunning photography from events which Salima had supplied crew for, and then overlaid it with elements of the newly created branding colours and strong typography. On others, we used key staff members. As the word Salima means ‘to be safe’, we wanted to reinforce this in their advertising with the tone and imagery used. The end result demonstrates a clear message with easy to locate information and a final call to action.

Chill Factore

Integrated advertising campaign

integrated advertising campaign

We helped Chill Factore customers experience the thrill of a winter holiday with a punchy integrated marketing strategy that delivered results. As a marketing agency that combines technology with stunning creative, we can help you develop a digital strategy to effectively target your audience.

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Castle Tile & Bathroom

Lifestyle advertising

lifestyle advertising

Having successfully developed Castle Tile Centre's corporate brand style across their product brochure and stationery, we were asked to create a series of lifestyle advertising designs for a magazine campaign in the Cheshire Life publication.

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Kingspan

Product advertising design

Product advertising design

This effective B2B product advertising design helped our client, a global leader in high-performance building design solutions, boost awareness and increase sales enquiries.

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