Animated presentation design

Using high quality motion graphics, we created an animated presentation design to highlight the key findings of AstraZeneca’s Innovation Survey.

Background

AstraZeneca, the British-Swedish multinational biotechnology and pharmaceutical company with HQ at the Cambridge, England, Biomedical Campus, responsible for one of the Covid-19 vaccines that changed the course of the pandemic, commissioned a survey of 6,000 staff across the globe to find out what innovation meant to them – with some really interesting results.

Challenge

We were asked to develop a short animated presentation highlighting the key findings of the AstraZeneca Innovation Survey, and strengthening the perceived link between creativity and innovation, and not just in the pharmaceutical industry but across other sectors. The presentation, intended primarily for an external audience, would have to be designed and built in a way that could also be used as a powerful internal communications tool. The animated presentation design had to be reformatted as video and posted on dedicated “Innovation Survey” pages on our client’s website as well as the corporate internal portal and our client’s YouTube channel.

Our client wanted the animated presentation design to be punchy and engaging, rather than a means of displaying all the facts and figures from the survey.

Solution

We adopted a fresh, iconic style that remained within the AstraZeneca corporate brand guidelines. The majority of the animation was achieved through ActionScript 3.0 code.

Writing functions for different types of transitions – drop in, bounce in, etc. – allowed us to maintain control of the physics whilst only having to code the actual movement once.

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