Our client, who offers retail consumer behaviour analysis to companies all over the UK, asked us to create an engaging PowerPoint presentation design.
The main aim of the presentation was to explain the benefits of their customised research techniques – ProfitMiner and Qualimetrics – to new prospects. To maximise engagement we designed a PowerPoint presentation that is energetic, encourages interaction and ultimately helps generate sales leads.
The amount of information we had to include in the B2B PowerPoint design was not only vast, but also very complex. We got underneath the content to help our client sell their services and expertise. Inspired by their distinctive angular logo, we created graphics that bring the information to life. Animating the graphics contributes to making the information easily digestible. Funky and contemporary colours add freshness to the stats, while straight lines and angles convey a sense of a business going in the right direction.
Establishing visual interest is key for an effective B2B PowerPoint design. Our solution needed to draw the audience in and get them excited about the possibilities of research and complex raw data. Our designers used concise and prominent headings help the audience focus, while fresh imagery of the product or trend under analysis kept customers engaged. Our client was very happy with both the design and the functionality, as well as with the encouraging results it helped deliver.