Our CPD presentation design series allowed sales teams to maximise engagement and focus on product benefits.
Kingspan, a global leader in high-performance insulation and sustainable building solutions, asked us to help them support their sales team with an engaging and educational CPD presentation series. The company’s existing presentations had not been updated for several years and required a refreshed look and feel to educate on and increase product awareness among experienced architects and building contractors.
Our presentation design allowed the sales team to maximise engagement and focus on product benefits as they relate to building design and installation challenges. Drawing from our client’s vast bank of project photography and illustrative icons to communicate product features, we were able to make each CPD presentation design fit more comfortably within the client’s new brand identity.
These elements not only make the PowerPoint design cleaner and more contemporary, they also make the highly technical content attractive and relevant to industry experts. As a result, each PowerPoint presentation is easier to deliver and gives sales managers the opportunity to tailor the information.
By choosing to combine the high-quality project photography with product renders in isolation, the new presentation design made it easier to gain an understanding of the product’s unique features, and position it as a premium solution for a high-specification building challenge.
Overall, the engaging CPD presentation design helps sales teams educate their key audiences, as well as demonstrate knowledge and expertise about building design and also sustainability issues that are relevant to their audience. In summary, a very effective piece of collateral.