Parker Design have been preferred suppliers for United Utilities for a number of years, and were thrilled to be asked to produce a booklet design and print project to send out to stakeholders in order to illustrate how they were performing as a business.
The booklet details a series of metrics in four key business areas – Finance, Customer, Quality and Environment, and People. Each month updates were provided for all measures and coloured red, amber or green depending on their performance against the target. A 210mm square format was used and the design follows the brand guidelines, using specific fonts and colours.
The pie charts and simple graphics provided an eye-catching visual overview, and a strong colour palette meant the booklet design and print had a positive and energetic feel.
The booklet was printed on a stock which uses 75% recovered waste fibres, as United Utilities are pro-active in their approach to the environment, and an extra flap in the back page meant we could include an eye-catching final spread.
“We have thrown pretty much everything at Parker Design Consultants over the past six months, from fast turnaround report covers to developing innovative exhibitions and their response has been consistently enthusiastic, creative, helpful and always on time.”