United Utilities

Booklet printing

Simple yet proven content layout and design ideas maximise the ultimate purpose of this booklet printing project.

Background

United Utilities have a very effective policy of talking to residents and ensuring they are inconvenienced as little as possible while essential work is being done, and by carrying out the process of booklet printing and distribution the company can clearly share detailed information with its customers, such as when and where specific areas of the region will be affected, and who and how to contact if customers have any queries or concerns.

As part of their resident communication campaigns, United Utilities regularly ask us to carry out booklet printing projects, from initial booklet design concepts through to final print and delivery, including commissioning bespoke professional photo shoots and unique graphic illustrations.

Challenge

This time our client needed a 6-page A5 format booklet to distribute to local businesses and residents who could potentially be affected by the infrastructure works undertaken by United Utilities.

Solution

Simple yet proven content layout and design ideas maximise the ultimate purpose of the booklets – to keep customers informed and demonstrate United Utilities’ passion for customer service that truly cares.

Striking photography of the areas affected by the works being carried out, engaging copy and a sympathetic illustration style contribute to the overall effectiveness of this piece of customer communications.

Grand Tourist

Travel guide design

Travel guide

The A5 4-page travel guides are beautifully designed, using high quality full colour imagery to capture the reader’s imagination, and carefully and precisely formatted typography.

x

DAI

Fold-out poster design

poster design

We produced a visually impactful and versatile poster design that helped prolong the life of DAI's investment in three major industry shows.

x

United Utilities

Booklet design

booklet design

As part of regular campaigns to address residents' concerns, United Utilities commission a booklet for each site containing information on the works carried out, and the reasons behind. This is a great example of the effectiveness of print design when trying to minimise customer impact.

x