Booklet printing

Simple yet proven content layout and design ideas maximise the ultimate purpose of this booklet printing project.

Background

United Utilities have a very effective policy of talking to residents and ensuring they are inconvenienced as little as possible while essential work is being done, and by carrying out the process of booklet printing and distribution the company can clearly share detailed information with its customers, such as when and where specific areas of the region will be affected, and who and how to contact if customers have any queries or concerns.

As part of their resident communication campaigns, United Utilities regularly ask us to carry out booklet printing projects, from initial booklet design concepts through to final print and delivery, including commissioning bespoke professional photo shoots and unique graphic illustrations.

Challenge

This time our client needed a 6-page A5 format booklet to distribute to local businesses and residents who could potentially be affected by the infrastructure works undertaken by United Utilities.

Solution

Simple yet proven content layout and design ideas maximise the ultimate purpose of the booklets – to keep customers informed and demonstrate United Utilities’ passion for customer service that truly cares.

Striking photography of the areas affected by the works being carried out, engaging copy and a sympathetic illustration style contribute to the overall effectiveness of this piece of customer communications.