Following on from a company logo refresh we had worked on for Smart Money Loans, we created a suite of branded stationery featuring the company’s new logo.

Challenge

Our brief was to capture the fresh and dynamic spirit of the Smart Money Loans brand in the company’s new stationery design.

Solution

Following on from the logo design refresh we had worked on for Smart Money Loans, we created a suite of branded stationery featuring the company’s new logo design. To maximise impact, we made extensive use of the corporate bright blue and green colour palette. Keeping the layouts modern, clean and functional, the curved blue band at the top allowed us to use the visually strong reversed version of the logo, echoing the company’s website design and therefore guaranteeing a visually consistent customer journey at every touchpoint.

The gently sweeping shape of the band perfectly complements the soft font and circular shapes in the logo design.

To give the new Smart Money Loans branded stationery a dramatic and highly memorable feel, we decided to print the business cards on the front and also the back – with the full blue reverse side helping give the logo real presence and impact.