The business logo design we created for our client is simple yet highly impactful – comprising of a graphic representation of a laboratory petri-dish in a lock-up with the company name. A minimal colour palette completes the logo design.

Background

Our client is a leading international supplier to the tissue culture and microbiology industries.

With decades of expertise behind, Don Whitley Scientific develops, manufactures, markets and services instrumentation and associated product ranges for the public as well as the private sector. As well as selling and distributing their own products, Don Whitley Scientific offers a whole host of maintenance and repair services for a wide range of laboratory equipment, not just the products they sell and distribute themselves.

Challenge

Specialising in the supply and maintenance of scientific equipment for the microbiology and tissue culture industries, Don Whitley Scientific came to us to help them with the creation of a business logo design that would help them transmit the essence of the work they do, with a view to creating immediate recognition within their target audience.

Solution

The business logo design we created is simple yet impactful, and it comprises of a graphic representation of a laboratory petri-dish in a lock-up with our client’s company name.

For the typeface we also applied a simple, sleek and contemporary style. The use of blue and grey colour tones nods at the clean, clinical nature of the sector our client operates in.

Have a look at other examples of distinctive and effective business logo design.