Effective catalogue design must be inspiring, informative and legible, with easy to understand typography and good quality photography.
Trodat were so pleased with the catalogue we designed for them back in 2006/07 that we have produced it ever since. The market-leading stamp making business were keen for us to take the lead on creating their future publications which featured several new products. Renewed annually, the catalogues are a great way to drive traffic to the website in order to increase sales. Trodat required a corporate, modern and clean design style, and we took a fresh approach to the layouts, creating several options for the client, before developing layouts to the chosen design.
A good catalogue must be inspiring, informative and legible, with easy to understand typography and good quality product photography. The product specification areas in particular require an understanding of how to lay out data in a clear and concise way so it is easy for customers to reference and use. We produced a comprehensive design for Trodat’s products displaying sample uses, sizes and colours of stamp, as well as technical details and product photos. The most important aspect of the catalogue was to show the many varying products legibly and clearly, and to produce something which would effectively cross-sell product ranges to current customers, as well as making potential customers aware of the full range.
The design we produced for Trodat uses a grid structure which supports a variety of styles for pages, from technically detailed to more image-focused advert style spreads. We used a full colour design throughout to echo the high quality full colour technology used within the custom stamp products themselves, whilst maintaining the brand look using the royal blue and red as the leading hues.
Having completed the design, we finished the project by printing and delivering the catalogues to Trodat’s offices in Glasgow. We advised that a matt laminate be used to help protect the cover, and as the catalogues were to be used within an office environment, the printed versions needed to be hard-wearing so a thick coated paper was used to minimise damage and eliminate finger marks.
The team at Trodat were so pleased with the outcome that they asked us to produce their next catalogue design.
