Axiom Metering

Corporate branding

Corporate branding

Following a buy-out by British Gas, Axiom required a corporate branding programme in order to differentiate it from its former umbrella company.

Axiom (formerly PH Jones) is focused on metering for homes and businesses, and needed a brand that affiliated the company with PH Jones, but which communicated the changes to the business.

Having worked alongside the management team at PH Jones for a number of years, we were asked to support the business by developing their new corporate identity. Starting with the colour scheme carried over from its previous corporate branding, we developed a range of logos centred around the concept of metering – the chosen logo was a stylised development of these. The new identity is corporate, modern and approachable, and at the same time flexible so that it can grow in line with the business.

As part of the corporate branding process, we also developed a suite of stationery. Often overlooked, professional and beautiful stationery can help communicate that every detail is taken care of.

The designs featured two coloured curves in the lower right corner to echo the logo and reinforce the colour scheme of the brand. Business cards and compliment slips use a full colour blue reverse for impact.

JPCS

Company rebranding

company rebranding

To help JPCS communicate an organisational restructure and shift in focus, we developed a distinctive company rebranding.

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AstraZeneca

Campaign branding

Campaign branding

AstraZeneca operates in an information-rich industry, and the organisation considers information to be the life-blood of the company. So the way imformation is found, sorted, used, stored and protected is vital to the success of the business.

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Zychem

Logo and brand design

Logo and brand design

The new logo and brand design we developed added a more contemporary look to Zychem's collateral.

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