Corporate pull up banner

We designed a versatile corporate pull up banner that allowed Zychem to maximise their investment for a variety of trade shows.

Background

Established back in 1991, and with a wide range of achievements that have won them many awards and accolades over the years, Zychem develops revolutionary tactile graphics for the blind and visually impaired.

Challenge

To support the new brand and logo design we had previously created for Zychem, our client required a suite of A1 laminated posters as well as a set of corporate pull up banner designs for their suite of exhibition displays.

Solution

With plans to use the exhibition materials at trade shows in the UK and all over the world, our design team suggested that the most cost-effective approach would be to create a series of pull up banners and posters that could be used either as a full set or as individual pieces, depending on specific requirements, such as budget allocated to a certain show, promotional message, or plot size.

Offering the maximum flexibility for our client’s business development teams, the systems we produced can be easily transported, and can be assembled by just one person if no one else is available.

For the exhibition design, we maintained the pared down feel of the brand design and complemented it with high quality professional product photography and vivid colour treatments. Always with the target audience in mind – partially-sighted individuals – we ensured that each poster and corporate pull up banner was easily legible and clear, focusing on key product messages.

“I would like to thank the team at Parker Design for their excellent work in creating our new brand and associated collateral.

After 21 years supplying the same products, we approached Parker Design with a brief outline of what we wanted to change, including a new logo, product images, exhibition banners and packaging, amongst other promotional collateral.

The new company image and materials have just been introduced to our customers, and we’ve received such feedback as “Wow! Classy!!”; “Very, very 21st century”.