AstraZeneca

Employee communication guide

Employee communication guide

A good employee communications strategy lies at the heart of every successful organisation.

This is something AstraZeneca understand, and have worked closely with Parker Design on for many years to ensure its internal communications materials are engaging, informative and effective.

Challenge

Large multinational organisations such as AstraZeneca are constantly evolving and transforming. When the Information Services (IS) function underwent a period of transformation, we were asked to design a comprehensive suite of employee communication guides, setting out the new strategy.

Solution

As part of a wider employee communications campaign, we designed the employee communication guide to a handy A5 size, making it easy to handle and not take up too much space on employees’ desks.employee communication guide

Working closely within the AstraZeneca brand guidelines, we designed the covers to be bold, friendly and professional, which we achieved through a combination of engaging photography, clean typography and block colour.

“Working with Parker Design is a real pleasure. Nothing’s too much trouble and ‘going the extra mile’ is part of the service.

They’re pro-active, provide creative solutions, and do whatever’s needed to meet tight deadlines and work within the agreed budget, to produce a quality product.

I’d recommend Parker Design to anyone.”

The page layouts are easy to follow, using an uncluttered two-column grid and the text broken up with graphics and photography.employee communication guide

The guides were printed onto a crisp white silk stock to ensure maximum clarity and strength of colour. To assist with global dissemination of the message we also created electronic versions of all the employee communications which could be emailed, or hosted on AstraZeneca’s intranet.

Four Seasons Health Care

Employee engagement booklet design

employee engagement booklet design

A Pop Art comic-book format was the vehicle chosen to remind employees of the importance of complying with GDPR across Four Seasons Health Care homes. The bright and punchy visual style helped generate curiosity and intrigue.

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AstraZeneca

Employer branding campaign

employer branding campaign

We have worked closely with AstraZeneca for many years. This time we were asked to help them develop an ambitious employee communications campaign and branding that supported internal efforts to increase employee engagement, and upskill and develop leaders in the organisation.

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Hilton Hotels

Employee communication pack

Employee communication

As a design agency with a history of creating successful employee engagement ideas, we were asked to create a standout employee communications pack that would get people talking. This travel-themed print design was a hit across the company's 80 UK locations.

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