By creating this new look and feel we helped make our client’s employee communication tools more engaging and effective.

Background

With as many as 350 care homes across the UK, Four Seasons Health Care wanted to demonstrate the importance of their staff in delivering high-quality nursing, residential and specialist dementia care. It was also important that employees were engaged with the company’s new brand to ensure message consistency.

Challenge

To help activate various schemes our client was supporting, such as their own Quality of Life Programme, and nationwide drives like the Care Home Assistant Practitioner (CHAPs) initiative, Four Seasons asked us to rethink the design of their employee communications. Four Seasons wanted to demonstrate that they really care about their staff as much as they care about their residents, so updating their employee communication tools played a vital role in the initiative.

Solution

We revitalised a whole host of employee communication tools in line with Four Seasons’ renewed energy and drive – emails, newsletters, posters, brochures, leaflets, hanging signage, commendation certificates, and even Thank You cards and footsteps on the floor of the homes that lead to ‘feedback areas’. 

Embracing their new brand, the new employee communication tools are fresh and inspire active participation, whether to improve residents’ lives, motivate colleagues into action, or celebrate their achievements.

Peppered with visual devices, a friendly rounded font, bright colours, and friendly and positive photography that wouldn’t be out of place in a traditional family album, the materials are full of the energy and initiative the care homes have been praised for for years.

Feedback from the team at Four Seasons Health Care on the new employee communication tools has been extremely positive, really happy that they capture the energy and passion of every single member of staff in their care homes.