Four Seasons Healthcare

Employee communication tools

Delivering a new look and feel to make our client’s employee communications more effective.

To help activate various schemes our client was supporting, such as their own Quality of Life Programme, and nationwide drives like the Care Home Assistant Practitioner (CHAPs) initiative, Four Seasons asked our team to rethink the design of their employee communications. Four Seasons wanted to demonstrate that they care about their staff as much as they care about their residents, so updating their internal communications played a vital role.

With 350 care homes across the UK, the company wanted to demonstrate the importance of their staff in delivering high-quality nursing, residential and specialist dementia care. It was also important that employees were engaged with the company’s new brand to ensure message consistency.

We revitalised a whole host of communications in line with Four Seasons’ renewed energy and drive – emails, newsletters, posters, brochures, leaflets, hanging signage, commendation certificates, and even Thank You cards and footsteps on the floor of the homes that lead to ‘feedback areas’. Embracing their new brand, the materials are fresh and inspire active participation, whether to improve residents’ lives, motivate colleagues into action, or celebrate their achievements.

Peppered with visual devices, a friendly rounded font, bright colours, and friendly and positive photography that wouldn’t be out of place in a family album, the materials are full of the energy and initiative the care homes are praised for.

Feedback from our client has been extremely positive, really happy that the employee communications capture the energy and passion of every single member of staff in their care homes.

AstraZeneca

Employee handbook design

Employee handbook design

Leading pharmaceutical and biologics company AstraZeneca asked Parker Design to develop an employee handbook design to share best practices across its global workforce. With years of print design behind us, the result was a durable piece with real visual appeal.

x

Sage

Corporate communications

Corporate communications

As part of the roll out of their five year business plan, Sage enlisted Parker Design to help create an eye catching suite of corporate communications materials to grab the attention of its employees and get them engaged with the programme.

x

Sage

Training collateral design

training collateral design

We were asked to develop a training collateral design for Sage's Accounts Division to help each employee understand the role they play in achieving the company's overall strategy.

x