We delivered a bright, refreshing look for NICE’s employee newsletters.
Newsletters are still one of the most favoured methods of communicating a message in a more relaxed informal way. NICE – part of the NHS – asked us to design their employee newsletters with a bright, refreshing look, and a year or two in, it’s just won them a CIPR PRide Award for Internal Publication.
The organisation wanted to steer away from a sober, corporate- looking newsletter and instead create a piece of employee communication that really stood out from all the other day to day documents. With two main offices, one in London and one in Manchester, together with numerous employees dotted around the country, print and distribution of the newsletters would have added significantly to our client’s budget. With this in mind, we created a suite of electronic newsletters, distributed by email and hosted on the NICE intranet.
We needed to work within the NHS brand guidelines and colour palette, which fortunately was very bright and bold, giving us the perfect launch pad for the design. We created bold page layouts and feature spreads, using modern typography and creative use of the colours. We developed key graphics for regular features, giving each of the employee newsletters a mixture of familiarity and freshness.
Getting the design of the covers right was absolutely crucial to set the document apart and give it a strong identity. We decided on a magazine style cover, developing a strong, typographic masthead and complementing this with a bold, colourful striking image, inspired either by a lead story or the seasons. Having been running for several years now, the newsletters are still achieving high levels of readership and, have gone on to receive a much coveted CIPR PRide Award for Internal Publication.